So two weeks ago I had the honor of attending Adweek X in New York City. Being from around the city I already know the magic that comes with the first time you set your eyes on those streets. Having the chance to rub elbows with the advertising industry’s elite and pick their brains on the latest information.
But I was there for 4 days so what did I learn:
PASSION– Every time I spoke to a professional they told me if the love or passion is not there then get out quick. Let the passion drive your ideas for the brand that you’re working with. People will know from the brands lowest level employee to their CEO how much passion you have and can see how much it drives your work.
-Digital- Yes print advertising will always exist to point. But if you cannot figure out the online mediums in which to advertise mine as well write your ticket to unemployment. You do not need college classes to learn pick up your laptop and start reading there are tons of materials out there that can help you step up your game. Recently I am In the Google Analytics Academy, which is free 8-week online course. Check it out, I hear you get a nice certificate once you finish.
-Make friends with everyone– Do you know the saying “Be nice to everyone on the way up” Shake hands with people, hand your card out, ask them out to coffee to learn more about them. Its ok, trust me it’s not awkward. You learn something from everyone you meet.
In just 4 days I met CEO’s and creative directors from the worlds leading agencies. If you imagine a global brand they were there. Getting to drink a beer with a Microsoft Executive or talk with Major League Baseball’s Advanced Media team. I definitely recommend attending if you have the time next year.
-Steve
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Brand Innovations 